Category Archives: Sartorial Elegance

L’Oréal Paris Announces Sponsorship of Miss South Africa 2023

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L’Oréal Paris is thrilled to announce its sponsorship of Miss South Africa 2023.

As the official makeup, skin, and hair care sponsor for Miss South Africa 2023, L’Oréal Paris is dedicated to empowering women to embrace their worth and showcase their beauty inside and out.

In this ground-breaking partnership for the brand, L’Oréal Paris has provided an array of high-quality products to the finalists, ensuring they radiate confidence and glamour throughout the competition. Additionally, L’Oréal Paris has assembled a team of talented Makeup Artists who have contributed their expertise to the five-part reality “Miss South Africa” TV series and the highly anticipated Miss South Africa finale.

What sets this sponsorship apart is L’Oreal Paris’ commitment to inclusivity and diversity. This aligns with the recent rule changes for Miss South Africa 2023, allowing married women and those with children to participate in this iconic contest for the very first time. The age limit has also been modified, reflecting a bold approach that embraces L’Oreal Paris’ long-standing commitment to supporting all women worldwide.

With this collaboration, L’Oréal Paris aims to inspire everyone to “Walk Your Worth.”

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Sandton City spearheads the integration of AI in “Future Icons” campaign

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True to its promise to stay at the forefront of the African retail landscape, Sandton City has taken another leap forward. In 2022, the centre launched its “City of Icons” campaign, profiling iconic fashion staples such as the little black dress, denim, trench coat, hoodie and suit, with shoes, sunglasses, handbags, and lipstick, all must-haves for any fashion forward shopper. Now, the esteemed shopping centre has taken the campaign to another level, inviting shoppers to imagine what the city of icons will look like, in the future, featuring these iconic items, tech-nified.

Driven by a futuristic vision, tech savvy shoppers will be delighted to see artificial intelligence (AI) generated iterations of these items, and others, crafted in the same approach, that propel the imagination on a futuristic journey. Generated using a Midjourney Bot on Discord, a generative artificial intelligence program, the campaign aims to help visitors to the centre envisage incorporating these essential items into their future fashion routines and to imagine future possibilities, where technology and icons integrate.

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Levi’s® Offers R15,000 Grand Prize in its Hunt for the Oldest 501® Jeans in South Africa

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Levi’s® has launched a nationwide hunt for the oldest pair of 501® jeans in South Africa. To celebrate their 150th birthday this year, the brand is calling on all fashionistas, denim-lovers and collectors to take up the challenge and stand a chance to win R15,000, along with additional prizes up for grabs.

Levi’s® 501® jeans are more than a pair of pants. These iconic jeans have cemented themselves as a symbol of individuality and self-expression, encapsulating the ethos of generations past and present. To celebrate the countless stories told by Levi’s® 501® jeans over the past 150 years, Levi’s® presents the The Oldest 501® Hunt—a nationwide search for the oldest pair of 501®s. 

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Rubicon’s Latest Collection at SA Fashion Week

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21 April 2023 saw the House of Rubicon bring to life an authentic celebration of heritage with the showcasing of their latest collection at South Africa Fashion Week.

Commemorating twenty-one years as a style and culture institution in South Africa’s fashion landscape, Rubicon’s Spring/Summer 2023 collection marries the eastern and western influences with African elegance, while paying homage to the reimagined Myth of Origin story about the lost kingdom of Mapungubwe. 

Founder and Creative Director, Hangwani Nengovhela draws inspiration from the landscapes and artifacts recovered at the world heritage site. The kingdom’s origins, passed through oral history, tell a tale of three brothers journeying through the region. One brother was inspired to stop and sleep over while the other two traveled on. He awoke the next morning to the breathtaking sight of Mapungubwe’s landscape with it’s beautiful salt pans. This brother went on to establish the kingdom that would later be known as both an economic and cultural trading hub inviting travelers from throughout the continent as well as overseas, including Europe and Asia to make the journey to trade in gold, pottery, beading, and other items that were highly coveted in the great iron age. 

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Tyla Stuns in Front Row at Dolce & Gabbana

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Images Courtesy of Dolce & Gabbana and Lucas Possiede

Milan based Fashion heritage brand, DOLCE AND GABBANA’S SPRING/SUMMER 2023 show was a stunning affair that left attendees in awe of the brand’s innovative and unique approach to fashion. The runway show featured over 75 stunning looks, each one more impressive than the last. But it wasn’t just the fashion that impressed the audience, it was also the star-studded guest list that included some of the biggest names in the entertainment industry. So, it goes without saying that having TYLA sitting front row was an incredible moment! It was TYLA’s first-ever fashion debut, and she did it big! DOLCE AND GABBANA seated South African rising pop star TYLA front row right next to global icons Kim Kardashian and J Balvin. She attended the show wearing a vintage archived look from the early 90s. 

The photos of her seated next to Kim Kardashian were shared widely on social media, further cementing her status as a rising pop star. Tyla broke the internet with her jaw-dropping avant-garde look for the show which garnered attention from new fans worldwide. She had everyone stunned by her beauty with many asking on TikTok “Who is that girl next to Kim?” 

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