Category Archives: Sartorial Elegance

Levi’s® Offers R15,000 Grand Prize in its Hunt for the Oldest 501® Jeans in South Africa

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Levi’s® has launched a nationwide hunt for the oldest pair of 501® jeans in South Africa. To celebrate their 150th birthday this year, the brand is calling on all fashionistas, denim-lovers and collectors to take up the challenge and stand a chance to win R15,000, along with additional prizes up for grabs.

Levi’s® 501® jeans are more than a pair of pants. These iconic jeans have cemented themselves as a symbol of individuality and self-expression, encapsulating the ethos of generations past and present. To celebrate the countless stories told by Levi’s® 501® jeans over the past 150 years, Levi’s® presents the The Oldest 501® Hunt—a nationwide search for the oldest pair of 501®s. 

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Rubicon’s Latest Collection at SA Fashion Week

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21 April 2023 saw the House of Rubicon bring to life an authentic celebration of heritage with the showcasing of their latest collection at South Africa Fashion Week.

Commemorating twenty-one years as a style and culture institution in South Africa’s fashion landscape, Rubicon’s Spring/Summer 2023 collection marries the eastern and western influences with African elegance, while paying homage to the reimagined Myth of Origin story about the lost kingdom of Mapungubwe. 

Founder and Creative Director, Hangwani Nengovhela draws inspiration from the landscapes and artifacts recovered at the world heritage site. The kingdom’s origins, passed through oral history, tell a tale of three brothers journeying through the region. One brother was inspired to stop and sleep over while the other two traveled on. He awoke the next morning to the breathtaking sight of Mapungubwe’s landscape with it’s beautiful salt pans. This brother went on to establish the kingdom that would later be known as both an economic and cultural trading hub inviting travelers from throughout the continent as well as overseas, including Europe and Asia to make the journey to trade in gold, pottery, beading, and other items that were highly coveted in the great iron age. 

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Tyla Stuns in Front Row at Dolce & Gabbana

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Images Courtesy of Dolce & Gabbana and Lucas Possiede

Milan based Fashion heritage brand, DOLCE AND GABBANA’S SPRING/SUMMER 2023 show was a stunning affair that left attendees in awe of the brand’s innovative and unique approach to fashion. The runway show featured over 75 stunning looks, each one more impressive than the last. But it wasn’t just the fashion that impressed the audience, it was also the star-studded guest list that included some of the biggest names in the entertainment industry. So, it goes without saying that having TYLA sitting front row was an incredible moment! It was TYLA’s first-ever fashion debut, and she did it big! DOLCE AND GABBANA seated South African rising pop star TYLA front row right next to global icons Kim Kardashian and J Balvin. She attended the show wearing a vintage archived look from the early 90s. 

The photos of her seated next to Kim Kardashian were shared widely on social media, further cementing her status as a rising pop star. Tyla broke the internet with her jaw-dropping avant-garde look for the show which garnered attention from new fans worldwide. She had everyone stunned by her beauty with many asking on TikTok “Who is that girl next to Kim?” 

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‘WE ARE EGG’ Officially Launches in Johannesburg

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Last week, I attended the official launch of the award-winning, next generation, experiential department store called We Are EGG at the Zone in Rosebank, with over 650 esteemed guests.

Boasting a long list of the whose who of the fashion and entertainment world in attendance, including TV royalty Candice Modiselle,  Angel Sithole, Thandy  Matlaila, Cedric Fourie, Jason Willemse and Sipho Eric Ndlovu, media personalities Kim Jayde, Taryn Louch and Luthando ‘Lootz’ Shosha, artists Leanne Dlamini and Gigi Lamayne and many more.

Also in attendance was former Miss SA Shudufhadzo Musida and newly crowned Mrs South Africa Palesa Matjekane. Award winners Yaya Mavunda and Tumi ‘Itumeleng ‘Powerhouse’ Mokwwatlo delivered the fashion. We are EGG brand partners Amanda Du Pont of Lelive and Roxy Burger of The Piercery also attended the official opening. Fashion designers Paledi Segapo, Hangwani Nengovhela, Sello Medupe and Craig Jacobs also showed up to support the opening.  

Guests were welcomed by retail pioneers, We are EGG owners Paul Simon and Arie Fabian who handled formalities, followed by a night of colourful fashion, live entertainment and an endless flow of Patron Paloma cocktails and cold servings of Heineken. The Jagermeister Brass Cartel were a huge highlight of the evening, while various DJs entertained the guests. Guests got a taste of what to expect from Mamasamba, We are EGG’s Restaurant set to open next month, with delicious plates.

Having officially opened last month, the store not only offers the ultimate curated shopping experience under one roof, but really is more of a lifestyle destination, with a coffee shop and soon-to-open restaurant. Featuring some of the freshest fashion brands for men, women and kids, this beautifully curated fashion hub includes over 150 carefully selected brands, 85% of which are South African owned, with a significant percentage being female owned.

The carefully curated, multi-faceted department store operates from Monday – Wednesday 9am-6pm, Thursday to Saturday 9am-7pm and Sunday 9am-5pm.

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KENDALL + KYLIE Launch in South Africa

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KENDALL + KYLIE is a global lifestyle brand created by beloved style icons and fashion authorities, Kendall and Kylie Jenner. With a unique and unparalleled presence across the digital landscape, Kendall and Kylie have defined themselves as two of the most popular icons and personalities of this generation, with over 350 million fans globally.

Their clothing captures the unpredictable essence of today’s young fashion lover: confident, stylish, on trend and in charge.

By designing for their own lifestyle and tastes and identifying with the woman they inspire, the KENDALL + KYLIE brand serves an ambitious audience of taste makers who appreciate authentic style and who have influence among their immediate peers and social groups. 

The KENDALL + KYLIE audience are social media followers and savvy web users who closely follow fashion trends every season.

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