MTN Pulse, MTN’s exclusive offering for under 25s, is thrilled to announce a new partnership with SlikourOnLife. Together, they are launching ‘MTN Pulse Virals,’ an upcoming TV show aimed at discovering the next music superstar. The show will air on Channel O & Mzansi Magic starting from December 14, 2023.

Hosted by Siya Metane, also known as Slikour, this unique music show will focus on accelerating rising online viral stars’ careers and equipping contestants with the essential business knowledge needed in the music industry. This crucial element is one that is often overlooked and can lead to even the most talented of artists’ careers faltering.

“SlikourOnLife (as a music publication) receives an overwhelming number of submissions from up-and-coming musicians who are trying to break into the game, and we cover those we can. Meanwhile MTN is renowned for platforms that deliver access to entertainment at scale and can offer innovative ways to assist emerging artists,” says Slikour.