Reebok – Mzansi Life & Style by Mishkah Roman-Cassiem

Reebok, the brand synonymous with sports and streetwear, has announced the launch of the much-anticipated music video for Back Like I Never Left, featuring South African legends YoungstaCPT and DJ Ready D. Premiered on 19 February, this music video is a homage to the essence of South African hip hop.

DJ Ready D shares, “Whenever YoungstaCPT and I team up to make music, we strive to pay homage to the rich history and vibrant spirit of hip-hop culture. When I produced Back Like I Never Left, ensuring this spirit permeated every element of the track was paramount.” That’s why you’ll hear Grandmaster Ready D’s iconic turntable scratches woven into the fabric of the song, representing the vital role DJs play as the backbone of hip hop.

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Reebok made a resounding return to the world of hip hop with its highly anticipated event, Back Like We Never Left, which went down on 7 December 2023. To mark the occasion and celebrate the 50th anniversary of hip hop, the brand collaborated with hip hop heavyweights, DJ Ready D and YoungstaCPT, on the release of a new track, Back Like I Never Left, available on select streaming platforms from 8 December 2023.

The Back Like We Never Left event was a tribute to the golden days of hip hop while also celebrating its present and future. Paying homage to the genre’s 50-year history, the event invited attendees to explore the eras that shaped the culture in real-time. A massive highlight was the debut of Back Like I Never Left, by DJ Ready D and YoungstaCPT.