The word crochet is likely to conjure images of your grandmother’s doilies. However, two young entrepreneurs in Newtown, Johannesburg are setting the record straight.

The strength of Mama Kea lies in its combination of young and old talent. It started when the founders, Sicelo Mabuza and his business partner Khulani Sikhosana, teamed up with two elderly women, Irene Mabitsela and Emma Mavimbela, who they met selling crochet beanies at the Soweto Arts and Craft Fair back in 2015.