Apple Music has announced South African R&B singer and songwriter Filah Lah Lah (real name Reabetswe Fila Ranamane) as the latest artist in its South Africa Up Next program, a local version of their global emerging artist platform which they launched early in 2021.
“Being selected as Apple Music’s Up Next South Africa artist for November is truly an honor and a dream come true. It’s so important for someone like me, with their own look and their own style, to be given a voice and spotlight, because it inspires others to do the same,” she tells Apple Music.
It was Filah Lah Lah’s father who made sure that she was exposed to the excellence of black musicians from an early age, introducing her to everything from jazz to funk to soul.
Inspired by jazz greats like Nina Simone, Miles Davis, and John Coltrane, masters of R&B like Marvin Gaye, Betty Wright and Smokey Robinson, and the energy of ‘90s hip hop, Filah Lah Lah poured her unique artistry into her debut EP Filahsofy (2020).
Her second EP We’re Gonna Be Just Fine (2021), available to stream on Apple Music, shows her immense growth both through restrained vocals and sensual soundscapes, taking on a more ambient and harmonic tone.
As the newest Up Next artist to be spotlighted in South Africa, Filah Lah Lah will be featured across Apple Music’s South African Up Next playlist. The curated playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre agnostic and represents a line-up of artists their global editors are passionate about and eager to expose to a larger audience.
The vast global Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae, Fousheé and Tems.
About Apple Music
Apple loves music. Apple revolutionized the music experience with iPod and iTunes. Today, Apple Music celebrates musicians, songwriters, producers, and fans with a catalog of over 90 million songs, expertly curated playlists, and the best artist interviews, conversations, and global premieres with the award-winning Apple Music Radio. With original content from the most respected and beloved people in music, autoplay, time-sync lyrics, Lossless Audio, and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music offers the world’s best listening experience, helping listeners discover new music and enjoy their favorites while empowering the global artist community. Apple Music is available in over 165 countries and regions on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, and online at music.apple.com, plus popular smart speakers, smart TVs, and Android and Windows devices. Apple Music is ad-free and never shares consumer data with third parties. More information is available at apple.com/apple-music.