Levi’s® Makes a Stylish Entrance in The Zone Rosebank, Johannesburg

Levi’s® is thrilled to unveil its new retail space in Rosebank, a district that sits at the heart of Johannesburg’s design and creative landscape. The opening, which took place on the 14th of September 2023, brought fashion, art and the creative community together for a curated evening that celebrated the history and future of the brand.

The event featured live illustrators who gave attendees the opportunity to bring home personalised keepsakes ranging from brand drawings to custom portraits. A treats table offered guests a casual dining experience with a selection of sweet and savoury options, all complemented by Jack Black beer and sodas from Pura. 

The Levi’s® brand is known for elevating everyday moments, and their signature photobooth was no exception. Here, guests could create Insta-worthy snapshots that immortalised the launch. Setting the mood was DJ Deniece Marz, whose beats served as a backdrop for the evening and also showcased Levi’s® ongoing commitment to promoting female talent. To wrap up the event, a denim ribbon cutting ceremony marked the official inauguration of the Rosebank store in a way that was quintessentially Levi’s®. 

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WE ARE EGG opens in Rosebank, Johannesburg

The award-winning next generation experiential department store, We Are EGG opened its 2nd store at The Zone in Rosebank last week. The first day of trading was a massive success with Jo’burg shoppers queuing an hour before the official store opening to shop and support local and international brands.

Originally launched in Cavendish Square in December 2020, in the thick of the COVID-19 lockdown, by retail pioneers Paul Simon and Arie Fabian in partnership with Old Mutual, the new Rosebank store has been specifically created with the Jo’burg customer in mind and has been built on a similar model to the iconic UK based Selfridges department store. The beautifully curated 3000 SQM space features the very best local and international in mens, womens and kids fashion, beauty, home and jewellery departments and a high-energy, quintessential restaurant & bar, all under one roof.

Much like Selfridges, We Are EGG Rosebank is a wonderland not only fashion enthusiasts, but all lovers of high-end retail experiences, appealing to the hyper connected Jo’burg customer. With the spirit of an independent, EGG has the scale of a department store. The 150 brands have poured their creative souls into this project, and when you enter, you will feel the passion in the air.

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