Global beauty icon, award-winning actress and celebrated humanitarian Nomzamo Mbatha has been officially named the first-ever South African ambassador for Creme of Nature, the iconic American-born haircare brand with over 65 years of legacy. Known for its dedication to textured hair and roots in celebrating African beauty, Creme of Nature has now launched in South Africa with its landmark
campaign, Rooted in Radiance.

Creme of Nature’s expansion into the South African market marks a powerful new chapter for the
beloved brand. It is now available at Clicks, Dis-Chem, TakeAlot and Amazon and will launch
in Checkers in July 2025. With a deep respect for the heritage and self-expression of textured
hair, the Rooted in Radiance campaign is more than a tagline; it’s a movement. At its core lies a
bold truth: hair is more than just strands; it is a legacy, an identity, and a radiant symbol of
confidence.

I attended the launch event last night, and below is the video of the highlights: