In a move set to redefine men’s grooming, L’Oréal Paris South Africa proudly announces an inspiring new campaign partnership with South African rugby icons Faf de Klerk and Cheslin Kolbe. This dynamic collaboration will see Faf de Klerk lending his star power in L’Oréal Paris Elvive and Men Expert campaigns, while Cheslin Kolbe will spearhead the L’Oréal Paris Men Expert campaign. 

“The opportunity to partner with a brand like L’Oréal Paris, a brand synonymous with excellence, is truly an honour” says Faf de Klerk. “The brand resonates with my commitment to looking and feeling my best, both on and off the field.” 

Echoing this sentiment, Cheslin Kolbe added, “Partnering with L’Oréal Paris Men Expert is an incredible opportunity to inspire men to invest more time into their appearance and well-being. 

This campaign is about empowering men to embrace self-care and confidence. It’s a message that resonates deeply with me, both as an athlete and as a person.”