True to its promise to stay at the forefront of the African retail landscape, Sandton City has taken another leap forward. In 2022, the centre launched its “City of Icons” campaign, profiling iconic fashion staples such as the little black dress, denim, trench coat, hoodie and suit, with shoes, sunglasses, handbags, and lipstick, all must-haves for any fashion forward shopper. Now, the esteemed shopping centre has taken the campaign to another level, inviting shoppers to imagine what the city of icons will look like, in the future, featuring these iconic items, tech-nified.

Driven by a futuristic vision, tech savvy shoppers will be delighted to see artificial intelligence (AI) generated iterations of these items, and others, crafted in the same approach, that propel the imagination on a futuristic journey. Generated using a Midjourney Bot on Discord, a generative artificial intelligence program, the campaign aims to help visitors to the centre envisage incorporating these essential items into their future fashion routines and to imagine future possibilities, where technology and icons integrate.