Global beauty icon, award-winning actress and celebrated humanitarian Nomzamo Mbatha has been officially named the first-ever South African ambassador for Creme of Nature, the iconic American-born haircare brand with over 65 years of legacy. Known for its dedication to textured hair and roots in celebrating African beauty, Creme of Nature has now launched in South Africa with its landmark
campaign, Rooted in Radiance.
Creme of Nature’s expansion into the South African market marks a powerful new chapter for the
beloved brand. It is now available at Clicks, Dis-Chem, TakeAlot and Amazon and will launch
in Checkers in July 2025. With a deep respect for the heritage and self-expression of textured
hair, the Rooted in Radiance campaign is more than a tagline; it’s a movement. At its core lies a
bold truth: hair is more than just strands; it is a legacy, an identity, and a radiant symbol of
confidence.
I attended the launch event last night, and below is the video of the highlights:
“Creme of Nature, Rooted in Radiance. Your Roots, Your Radiance” is a call for every woman to
honour the richness of her roots and wear her hair with pride. The brand’s award-winning
ranges, including the beloved Argan Oil and nourishing Pure Honey collections, deliver holistic
haircare for curly and coily textures from root to tip.
“Nomzamo embodies the essence of our Rooted in Radiance message,” says Zandi Zinganto,
Brand Manager for Creme of Nature South Africa. “She is powerful, graceful, and celebrates
African authenticity in all expressions of her brand image. Her partnership with us is not just
another beauty campaign, but an ode to celebrating authentic African beauty, culture, and the
beauty of textured hair in women.
A globally recognised actress and humanitarian, Nomzamo Mbatha is no stranger to leading with
purpose. From starring in “Coming 2 America” alongside Eddie Murphy to her breakout role
in “Shaka Ilembe”, Africa’s highest-rated drama of 2023, Nomzamo continues to represent
excellence on screen and off. She serves as a Goodwill Ambassador for the United Nations
Refugee Agency (UNHCR), an Earthshot Prize Ambassador, and a Global Citizen Ambassador,
utilising her platform to drive worldwide social change.
“I am incredibly honoured to be the first African face of Creme of Nature. This partnership is not
just a personal milestone; it signifies a broader celebration of African identity and culture. Creme
of Nature understands and embraces the unique beauty of diverse hair textures, empowering
women like me to showcase our authentic beauty proudly. A brand needs to resonate with the
diverse experiences of women, and this collaboration highlights our strength, individuality, and
heritage. Together, we can redefine beauty standards and inspire countless women to love and
celebrate their authentic selves,” says Nomzamo.
Managing Director of Revlon South Africa, Henry Shuttleworth, adds, “This partnership marks a
historic milestone for Creme of Nature. With Nomzamo’s passion, vision, and authenticity, we are
excited to inspire women with textured hair to celebrate their natural beauty and support its
upkeep with our products, which have been crafted with them in mind.
The Rooted in Radiance campaign reflects the most authentic self of South African women, a
bold statement of self-love and an outward expression of their creativity and inner confidence.
Follow Creme of Nature on social media to stay updated on exclusive content featuring
Nomzamo Mbatha:
@cremeofnature_sa and Creme of Nature South Africa | #RootedInRadiance
About Creme of Nature
Trusted by consumers for nearly half a century, Creme of Nature is a heritage haircare brand founded on the South Side of Chicago. What began as a barbershop innovation by Jack Anderson has evolved into a global, Black-led brand that empowers generations through inclusive, textured haircare.
From pioneering hair solutions in the 1970s to launching best-selling collections like Argan Oil and Pure Honey, Creme of Nature remains at the forefront of innovation, authenticity, and community.
In South Africa, Creme of Nature marks its proud entry point as the brand brings its legacy full circle, from
America back to Africa, expanding across the continent. African haircare.
Mzansi Life & Style by Mishkah Roman-Cassiem 