I can’t say that I am the world’s best rugby fan, mainly because I don’t understand the rules of the game. But that does not mean that I cannot enjoy the match! I am certainly looking forward to the Rugby World Cup final on Saturday, 2 November, now that I know South Africa has made it through, after they beat Wales 19 to 16, yesterday. So, England plays South Africa in the final this Saturday. Fingers and toes crossed for us!
But what fun activities can one have till the final match?
Heineken® has launched the #TeamHeineken Experience, an interactive activation set to thrill rugby and non-rugby fans ahead of the Rugby World Cup 2019™knockout phase.
The activation was unveiled at the Rosebank Mall in Johannesburg, demonstrating that everyone can enjoy the spirit of the tournament, whether they know the rules of the game or not.
Lauren Muller, Marketing Manager of Heineken® South Africa explains, “Heineken® always aims to create memorable experiences and bring enjoyment through all of our sponsorship platforms and Rugby World Cup 2019™ is no different. This activation is for those who see the Rugby World Cup through a different lens and understand its potential to live as more than a series of rugby matches. It is for those who understand that you don’t need to know the rules of the game to enjoy this social event. We invite South Africans to celebrate the tournament with us.”
The #TeamHeineken Experience blends Heineken®’s premium beer with cutting-edge technology, including a virtual reality kicking game. There are also opportunities to win Heineken® and Rugby World Cup 2019™ merchandise.
Fans can also get a taste of the alcohol-free Heineken® 0.0 from the revolutionary Heineken® Blade draught system and stand a chance to receive a limited-edition personalised Heineken® Rugby World Cup 2019™ bottle.
The #TeamHeineken Experience activation is free of charge to anyone of legal drinking age in South Africa.
Doors open 10am to 6pm daily for the duration of Rugby World Cup 2019™.
Former Rugby World Cup™ winning captain John Smit added, “Rugby fans in South Africa are known the world over for their passion for the game. With Heineken® the Rugby World Cup™ is not just about the die-hard rugby fan. The tournament offers the chance to get together to enjoy one of the world’s greatest sporting spectacles.”
Along with the #TeamHeineken Experience activation, Heineken® will bring a Japanese stadium experience to South Africa through a final match viewing. In true Heineken® style, this viewing experience will have some of South Africa’s biggest acts performing prior to kick-off, including DJ Hudson, Ms Cosmo and DJ Kent.
Check out Heineken’s Twitter to enter and win here.
Find Heineken SA on Facebook and Twitter: