My first Calvin Klein exposure as a teenager was the iconic Mark Wahlberg and Kate Moss cK Jeans ads. Like many teens back in the late 80’s, I too had this ad campaign on my wall, thinking that it was the coolest thing since sliced bread!
When Calvin Klein launched their perfume called Escape, back in the early 1990’s, it quickly became my most desired perfume, but at that time, no cK products were readily available in South Africa. I had found samples of it in international magazines and it immediately went on to my wish list.
In my late teens, I was doing some research for Cape Town Tourism at Cape Town international airport, interviewing tourists as they departed South Africa, asking them about their South African experiences – what they liked, hated, how we could improve things to increase tourism etc. I interviewed a British couple, and the lady happened to be wearing Escape – I knew the iconic smell a mile away. When I complimented her on it, and mentioned that no cK products were available in SA as yet, she whipped out a half full 100 ml bottle of the “elixir” and said I must please accept it as a parting gift. I was astonished at this stranger’s kindness and so pleased to receive it.
And so began my love affair with all things Calvin Klein. Throughout the years, one was able to get drips and drabs of certain cK clothing, jeans and underwear at various stores, but finally, a stand alone Calvin Klein store has finally arrived on our shores, thanks to Edcon, and the first store opened at the Victoria & Alfred Waterfront at the end of last month.
To mark the occasion, various “It” people and celebrities made an appearance at the launch. Among them cricketer JP Duminy, actress Tanya Van Graan, television personalities Maps Maponyane, Jonathan Boynton-Lee and Roxy Burger, musicians DA Les, Chiano Sky, LeAnne Dlamini, rapper Jack Parrow and television personality Cindy Nell Roberts.
Located in the heart of Table Bay Harbour, the V&A Waterfront is one of the largest and most prestigious shopping malls in South Africa. The Calvin Klein store is located on the first floor and spans over 250 square metres offering men’s Calvin Klein sportswear, men’s and women’s Calvin Klein Jeans and Calvin Klein Underwear, as well as licensed Calvin Klein accessories, watches, sunglasses, jewellery and fragrances.
Another store is planned to open in Johannesburg in 2015, and I cannot wait!
Here is the store address:
Calvin Klein, Floor 1, Victoria & Albert Waterfront, Breakwater Blvd, Cape Town, 8002, South Africa
Tel: 021 418 1185
Store hours: 9:00am – 9:00pm daily
Calvin Klein products have been an impact in my life as a teenager, i like their underwears most…
Thanks Pamela, yes I agree with you.