About 4 years ago, I attended the South African Music Awards (SAMAS) and saw first hand the massive and highly sought after goodie “bag” that the artists received. I use the term “bag” loosely as they actually received a suitcase of items. A major cell network was the sponsor that year, and the artists received a big yellow suitcase to put all the high end goodies into.
Well, this year’s SAMAs take place on Sunday, 19 April 2015, and the event has come of age, as this year it celebrates its “21st (XX1) birthday.”