H & M Opens in Sandton City

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I attended the media launch of the Johannesburg branch of H&M last week, which officially opened in Sandton City on Saturday, 7 November. The Balmain X collaboration with H&M has been a worldwide success, if the international media is anything to go by, with the Paris, New York and yes, the local branches, having sold out in a matter of minutes.

I witnessed this first hand, at the launch evening last week. The doors opened at 19h00 and by 19h27 the Balmain racks were empty!

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Empty Balmain racks

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