Curve Fragrances, proudly marketed by Elizabeth Arden, is excited to announce its partnership with UFC Middleweight Champion Dricus Du Plessis for its fragrance portfolio in South Africa. As the first South African to win a UFC Middleweight championship title, Dricus embodies Curve’s bold and confident spirit, living life on his own terms and pushing beyond boundaries.

“At Curve Fragrances, we believe that confidence isn’t something you’re given—it’s something you create. It’s about moving forward, evolving, and owning your space in the world. Dricus Du Plessis embodies this spirit perfectly. His journey—from rising through the ranks to becoming South Africa’s first UFC Middleweight Champion—reflects sheer determination, discipline, and an unbreakable mindset. He is the definition of what it means to be #ConfidentWithCurve. Life is full of curveballs, and how you handle them truly defines you.”— Maggie Wang, Head of Marketing, Elizabeth Arden & CDH Fragrances.