The hair care industry worldwide is an enormous business. From products, hair stylists to appliances and hair pieces, it seems like a niche market can be found anywhere in the world, because we all need to wash our hair, right?
Usually, I leave my semi-curly hair to its own devices on the weekends, and blow it out for work on week days. Either way, my products keep changing as I experiment with what works best – a hair brand slut, of sorts.
When I got an invitation to attend the Clicks Curl event, I was well intrigued and excited to find out what the national retailer had up its sleeve, in the natural hair care department.
A host of media, bloggers and beauty editors were invited to the gorgeous Summer Place in Illovo, Johannesburg, to see and sample the new brands that Clicks have available in stores already, and some brands that will be on their shelves shortly, that are devoted to the natural hair movement.
This includes specially formulated products that unleash the beautiful possibilities of natural tresses, by promoting the use of nutrient rich moisturising products to help hair remain pliable and elastic.
With welcome drinks in hand and canapes in tummy, I set about going from table to table learning what was unique about each hair care brand. Names such as Garnier, the USA’s Aunt Jackie’s, Cantu, Actress Pearl Thusi’s Black Pearl by Afrobotanics, Hask and Palmer’s, were but a few of the brands on display.
The ever-lovely Amanda Du Pont was the MC for the event, and after browsing the exhibitors, we were treated to a hair fashion show, a panel discussion about natural hair issues which featured actress and hair product brand owner, Pearl Thusi, and the evening ended on a humourous note with Donovan Goliath.
What I discovered is that curls have a variety of patterns from wavy to kinky-curly and each curl pattern is unique. Each product is formulated with essential oils that nourish and maintain the health of naturally curly hair. Avocado, coconut, olive and castor oils are the common ingredient in the vast selection of products and the benefits of these products are unparalleled.
Shopping for natural hair products has never been easier when you shop at Clicks. Like I mentioned earlier, with international brands such as Cantu, Aunt Jackie’s, Design Essentials, Hask, Palmers, Twisted Sista, ORS Curls Unleashed, Dark & Lovely Au Naturale, Garnier Ultimate Blends, Noughty and Tropic Isle Living’s Jamaican Black Castor Oils – you are spoilt for choice! An even greater benefit is our home-grown national brands such as My Naturals, Afrobotanics and Black Pearl by Pearl Thusi. The offering is a curly-girl’s dream come true.
The products are available in selected Clicks stores nationwide.
Embrace your natural hair and join the conversation: