adidas launches UltraBoost X

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For the past year, I’ve taken up sports walking (I’m still getting to the running part). This was after an awful 2016, which involved multiple stints in hospital following a blood clot which went to my lungs, becoming a pulmonary embolism. I now have to wear a deep vein thrombosis (DVT) sock daily on my left leg, for the rest of my life!

Anyway, my doctor says that walking is a good way to circulate blood to my legs, hence the daily walking, where I wear my adidas running shoes.

Recently, adidas Running introduced the latest version of its iconic UltraBOOST shoe at the home of adidas Runners, Runbase in Johannesburg.

The pre-launch was attended by key media, fitness bloggers, national athletes as well as South African celebrities. To truly experience the shoes enhanced performance for the female runner, guests were provided the opportunity to test the innovation via inner city running activities through the streets of Braamfontein.

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Tailored to the unique shape of the female foot, UltraBOOST X is designed to reflect the foot’s natural running silhouette for an enhanced performance for the female runner. The ARAMIS system, a motion tracking technology that enables a detailed analysis into the movement of the body, was used to allow adidas innovation teams to see exact points where female runners need the most support and where their foot needs room for natural expansion. This process led to the unique design of the UltraBOOST X shoe.

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The full length midsole is 100% BOOST, proven to provide the best energy return in the industry. It is also durable in all temperatures. The Continental Rubber 4-way stretch web outsole was designed for a female gait and provides good traction for urban running, in any condition.

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Pieter Warnich, Senior Manager BU Running & Outdoor adidas SA said: “The ARAMIS insights allow us to uniquely tailor the leading performance technology of Ultraboost to women specifically. We’re encouraging female runners around the globe to uplift their running experience with UltraBOOST X.”

 

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The UltraBOOST X shoe launches alongside a range of running apparel, including a Primeknit Tee and double layer shorts. The collection is designed to coordinate with the unique shoe design, whilst working in harmony with the body and running environment.

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The adidas UltraBOOST X has a recommended selling price of R 2799 and the UltraBOOST X apparel starts from R899. Both are available on adidas ecomm, Own Retail, Total Sports and participating stores.

For further information, you can follow @adidasZA on Twitter and Instagram.

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