Building on the phenomenal momentum of the past two years, South Africa’s iconic youth radio station, Y, proudly announces the return of GRYND 2025 – the ultimate content creation convention. This is where passion meets strategy, where timelines come to life, and where creators level up — from nano to mega, and everything in between.

Originally launched in 2023 as a response to the growing youth unemployment crisis, GRYND was created to spark critical conversations around entrepreneurship and innovation. Now in its third year, GRYND 2025 continues to evolve as a powerhouse of opportunity, arming young people with practical tools, real-world knowledge, and a mindset geared toward sustainable self-employment. With a key focus on the “how-to” aspect of content creation, GRYND is more than a convention, its unique offering is a launchpad for success. You’ll leave inspired, informed, and ready to turn content into currency.

This year’s edition for the first time will see GRYND speakers go beyond inspiration, guiding attendees through step-by-step sessions and live creative demonstrations that show exactly how to level up as content creators. This hands-on approach is a major highlight, designed to deliver real, actionable value – all designed to foster growth, creativity and collaboration. GRYND is your ultimate creative playground.

Backed by Y’s influential reach and deep cultural insight, GRYND 2025 promises to once again unite aspiring entrepreneurs, side-hustlers, and established industry leaders for a day of powerful exchange. 

Confirmed for the 2025 speaker lineup are the faces you double-tap on daily, South Africa’s most dynamic voices in tech, finance, media and business – each bringing their journey, insights and blueprints for success to the stage. Keynote speakers include young powerhouse business entrepreneurs Alphi Sipho, Sibu Mabena, Ntando Zikalala and Sabelo the Kreator alongside various other dynamic industry disruptors. These speakers include collaborative creator Thato Rampedi, beauty influencer Jay Pharasi, dance influencer Hope Ramafalo, tech influencer Okay Wasabi, agency owner Kyle Clark, foodie creator Onezwa Mbola and Y’s own fashion influencer Fresh by Caddy, reality star Sinaye and broadcast royalty Ayanda MVP.

As we mark Youth Month in the country, GRYND 2025 stands as a testament to the power of ideas, community, and fearless innovation. Don’t miss your chance to be part of the movement that’s shaping South Africa’s next generation of game changers. Atlas Studios turns into the epicenter of creator culture next month, so mark your calendar for Saturday, 28 June 2025 and pull up – GRYND is going down with an unfiltered, full-throttle experience made for young visionaries ready to shake things up.

Y Managing Director Haseena Cassim, remarked, “GRYND has evolved beyond a moment into a movement that continues to grow with the ambitions of South Africa’s youth. In 2025, we’re doubling down on our mission to equip young people with more than just inspiration—we’re providing access, insights, and actionable tools. GRYND is about shifting mindsets, unlocking creativity, and empowering the next generation to build their futures through innovation and digital fluency. We’re not just opening doors—we’re showing young people how to walk through them with confidence.”