Melrose Arch Set to Become South African Fashion Week’s New Home in September 2024

South African Fashion Week (SA Fashion Week) will be hosted in Johannesburg’s Melrose Arch Precinct in September this year.

The country’s premier designer fashion platform will be moving into its new home for the Autumn/Winter ‘25 Collections from 26th to 28th September 2024, says director, Lucilla Booyzen.

This year’s event will adopt a dynamic new format that will combine runway shows staged in an intriguing “never-used-before” space in Melrose Arch, with a line-up of lifestyle and brand activations throughout the precinct.

“SA Fashion Week’s vision over the past 27 years has been to explore sustainable business models that can leverage fashion’s economic and social influence for the benefit of all the stakeholders involved,” says Booyzen. “We are delighted to be partnering with one of the city’s most exciting lifestyle precincts, in one of its most historical areas, to develop yet another such mutually beneficial venture.”

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L’Oréal Paris South Africa Becomes The Official Make-Up & Beauty Partner of South African Fashion Week 2024

L’Oréal Paris South Africa proudly announced its partnership with South African Fashion Week as the official makeup and beauty sponsor for the upcoming April and October editions of the renowned fashion event. Under the theme “Walk Your Worth,” L’Oréal Paris will showcase its expertise in makeup and skincare, bringing sophistication and empowerment to the local runway.
 
The collaboration between L’Oréal Paris and South African Fashion Week marks a historic moment as it signifies one of the largest local fashion events ever sponsored by the esteemed beauty brand. Set against Johannesburg’s bustling business district backdrop, Mall of Africa will host this celebration of beauty and fashion, where L’Oréal Paris will join forces with South African designers to present stunning looks that embody confidence and inclusivity.

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