Levi’s® and McLaren Racing Celebrate Heritage and Innovation with First Collaborative Collection

Since unveiling the groundbreaking 501® jeans, widely known as the first pair of blue jeans, the Levi’s® brand has continuously found new ways to innovate its most beloved garments while staying true to its heritage. In the thrilling world of motor racing, McLaren Racing has continuously innovated and elevated its esteemed cars without sacrificing their undeniable elegance. Bringing together the two icons for the first time, the new Levi’s® x McLaren Racing Collection represents the best of heritage and innovation.

The Levi’s® x McLaren Racing collection features a Racing Jacket, Racing Suit, Racing Gloves, Heritage Trucker, Heritage 501® Jeans, Constructors Tee, and a Racing Bandana. Inspired by the spirit of McLaren Racing’s vintage-era, the cropped and boxy fit Racking Jacket features a chain stitch embroidery logo on the back and twill taping at cuff and hem. Delivered in a light wash, the jacket comes with a satin liner and an embossed veg tan leather co-branded patch. 

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Levi’s® Offers R15,000 Grand Prize in its Hunt for the Oldest 501® Jeans in South Africa

Levi’s® has launched a nationwide hunt for the oldest pair of 501® jeans in South Africa. To celebrate their 150th birthday this year, the brand is calling on all fashionistas, denim-lovers and collectors to take up the challenge and stand a chance to win R15,000, along with additional prizes up for grabs.

Levi’s® 501® jeans are more than a pair of pants. These iconic jeans have cemented themselves as a symbol of individuality and self-expression, encapsulating the ethos of generations past and present. To celebrate the countless stories told by Levi’s® 501® jeans over the past 150 years, Levi’s® presents the The Oldest 501® Hunt—a nationwide search for the oldest pair of 501®s. 

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