Erin-Jane Miller – Mzansi Life & Style by Mishkah Roman-Cassiem

“I approached the competition expecting a pageant. I walked out with an MBA in life,” says Erin-Jane Miller, the reigning Mrs South Africa. Like thousands before her, Miller discovered that behind the glamour of the crown lies an intensive leadership and women’s empowerment programme that has helped launch successful entrepreneurs, community leaders, and global changemakers.

As entries open for 2025, Mrs South Africa, powered by headline sponsor iME, is now seeking its next cohort of ambitious women ready to transform their lives and communities, and to become the best versions of themselves.

CEO Joani Jacobs is optimistic for the coming year, revealing that applications for the previous season shattered all former records. “The 2024 season showcased the talent of our local women on a scale rarely seen in South Africa, and given its success, we feel confident that the coming year will be our most exciting and popular yet, raising the competition’s standard even higher.”

“But what matters most is the impact the programme has on our participants, and what they’re able to achieve after taking part. The Class of 2024 experienced some phenomenal accomplishments, including collectively raising over R400 000 for charity – in addition to a number of other personal success stories.

The Mrs South Africa programme aims to prepare contestants for a life of purpose-driven success and self-empowerment, equipping participants with valuable life skills such as leadership development, financial management, effective communication, and personal branding.

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**Erin-Jane Miller** (42) from Fourways in Johannesburg, a CEO in the digital media space, was named this year’s Queen, flanked by First Princess Tshiamo Githinji (30) from Sandton, and Second Princess Lisa Gittins (25) from Pretoria.

As the stage lights blazed to life, the hearts of the Top 30 finalists in the 2024 Mrs South Africa pageant powered by IME raced with nerves and excitement from behind the curtains. Among them, three hopefuls could hardly imagine that their names would be called by the end of the night.

From a truly impressive field of contestants, three exceptional women emerged to claim their crowns at the spectacular and star-studded finale event held at the Theatre of Marcellus in Emperors Palace on Friday, 15 November 2024.

Erin-Jane Miller (42) from Fourways in Johannesburg, a CEO in the digital media space, was named this year’s Queen, flanked by First Princess Tshiamo Githinji (30) from Sandton, and Second Princess Lisa Gittins (25) from Pretoria.

“The journey has been nothing short of a lifechanging experience,” Miller said shortly after being crowned. “The Mrs South Africa dream is free and attainable to anyone who’s motivated to reach for it. However, it’s on you to put in the effort to become your best self, to push through the difficult moments that exist to teach resilience, and to accept that you can and should lean on your fellow sisters. I’m blessed to wear this crown, and truly thankful for the support every person has shown me along this road.”

Miller’s victory marks the culmination of an intensive, year-long campaign of self-development that tested the finalists’ leadership abilities and potential for personal growth. As the new Mrs South Africa, she will represent the country at various international competitions and champion her various philanthropic projects throughout her reign.

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