In the spirit of giving back, Rookie USA SA recently hosted its annual handover celebration with local charity Lighthouse Baby Shelter. Rookie USA SA has always been committed to being more than just a fashion brand by collaborating with local South African influencer kids and their parents, the brand was able to raise a sum of R50 000 to support the shelter in whatever they may need.

The Lighthouse Baby Shelter was founded in 2008 by Eleanor Dustan who has always been passionate about children. The shelter cares for newborns and children from birth, who have been neglected or abused by previous families.