Pandora’s New Shine Range

We all need a bit of sparkle in our lives, and I got to experience a bit of bling at the launch of Pandora’s new Shine range. In my opinion, Pandora is somewhere in the middle range – it is much more expensive than fashion jewellery stores like Lovisa and Collette Hayman, but way less than stores like Sterns and American Swiss, so it fills a niche market.

The launch took place at Level Three in Kramerville, and the venue was dressed to perfection, with exquisite food and drinks, as well as Lindt chocolate balls made by Lindt chefs.

The Pandora Shine collection consists of a range of earrings, rings, necklaces and charm bracelets, some of which have a beautiful bee hive theme.

With an average of 30 pairs of skilled hands working on each piece of PANDORA jewellery, craftsmanship and innovation are at the heart of PANDORA. Each season, new crafting techniques and materials are introduced to offer women new ways to feel creative and to express beautiful new facets of themselves.

Pearl Modiadie was the MC for the night

PANDORA Shine, a new precious metal with a luxurious golden hue, is the latest addition to PANDORA’s assortment of ethically sourced, high-quality materials. Made with the same meticulous craftsmanship standards as other PANDORA metals, PANDORA Shine is brought to life by a combination of electroplating, a traditional artisan technique, and modern technology. Electroplating enhances the jewellery with lovely golden tones and a smooth and attractive finish characteristic of PANDORA Shine.

Consisting of several layers, PANDORA Shine is a high-quality plating solution; sterling silver used as the metal core, palladium serving as the second layer and deep, rich 18k gold on top.

Guests were entertained by the sultry vocals of ChianoSky

Hand-finished to perfection, PANDORA Shine offers a chic, affordable alternative to solid gold. Its regal appearance evokes power and prestige, the historical connotations of gold, bringing a touch of timelessness to contemporary jewellery boxes.

DJ Ultrameldj in action

PANDORA Shine is ideal for creating dramatic style statements as well as beautiful two-tone and three-tone combinations with sterling silver and PANDORA Rose, PANDORA’s stunning trilogy of precious metals.

You can buy PANDORA jewelry here.

About Pandora

World-renowned for its hand-finished and contemporary jewellery at affordable prices, PANDORA designs, manufactures and markets jewellery made from high-quality materials. Inspiring women to embrace their individuality and express their personal style, PANDORA’s stylish and feminine jewellery captures the unforgettable moments and personal values in life. PANDORA’s unique and detailed designs combining traditional craftsmanship with modern technology are sold in more than 100 countries across six continents through approximately 7,700 points of sale, including more than 2,300 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 23,800 people worldwide of whom approximately 13,200 are located in Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2016, PANDORA’s total revenue was DKK 20.3 billion (approximately EUR 2.7 billion). For more information, please visit or be inspired at


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