Rubicon Unveils Timeless Elegance With Their New Collection

After unveiling their newest collection designed to infuse relaxation, sophistication, and elegance into the fashion landscape at South African Fashion Week Spring Summer 2024, Rubicon has sparked considerable excitement within the fashion world.

Celebrating South African glamour, Rubicon’s classic capsule collection delivered sophistication and flair at this seasons showcase.

Rubicon’s founder and lead designer, Hangwani Nengovhela  brought to life a collection that was both ethereal and practical. Inspired by the African safari landscape, Nengovhela drew inspiration from the brand’s past silhouettes, colours, and artform , adding elements of glamour from the brand two decades rich history.

Nengovhela is frequently asked to predict the new season’s trends and to that she smiles and shakes her head. “I don’t believe in trends, I believe in classics,” she says. ‘I believe that if there is to be a trend for the season it is “to make the ‘old’ new again while giving a modern twist to traditional silhouettes, fabrics, and style.”

Continue reading