As South Africa celebrates Heritage Month this September, Elizabeth Arden proudly reflects on its legacy of beauty and innovation, launching the newest addition to the iconic Eight Hour® range—the Eight Hour^® HydraPlay™ Skin Perfecting Daily Moisturizer.
 
A Timeless Legacy of Skincare Innovation
 
First introduced in 1930 by Elizabeth Arden herself, the original Eight Hour^® Cream has become a global skincare icon. Created as a multipurpose balm, the apricot-coloured cream was designed to soothe and protect the skin, embodying the founder’s visionary approach to beauty. Its revolutionary formula quickly became a favourite among women worldwide, healing everything from dry skin to grazed knees. Ms Arden, a trailblazer in her time, even used it on her thoroughbred horses to soothe their legs—proving the product’s unmatched versatility and effectiveness.