Passengers on board LIFT flight GE131 from Johannesburg to Cape Town received an exclusive first glimpse into author Jo Watson’s new book, Love at First Flight, when they were surprised with a spontaneous book launch in the sky. A few book enthusiasts were lucky enough to receive a signed copy of the new book from Watson herself.

Jonathan Ball Publishers and LIFT collaborated to arrange the launch in the spirit of the month of love, as Watson’s new book aptly involves the story of an air-traffic controller who meets a pilot, culminating in a fake dating pact, with their communications resulting in the unexpected.

Jo Watson is an award-winning author of over ten books, with her book, Love To Hate You becoming an overnight bestseller, reaching #9 on the Amazon UK charts. To date, her stories have accumulated more than 60 million reads on the platform with over 119, 000 followers.